# ROAS.to

> Facebook Ad Optimization SaaS for media buyers — affiliates and DTC. Multi-tenant, single tier ($499/mo), 3-day trial, no contracts. Built around sub-first attribution so first-party conversion data survives iOS 14, ITP, and ad blockers.

## What it does

ROAS.to is the workspace media buyers run their Facebook ads from. It pulls every campaign / adset / ad's spend + performance every minute via the Marketing API, attributes conversions through deterministic sub-IDs stamped into every ad URL (fbclid is only used for Meta's Conversions API — never load-bearing for our own attribution), and exposes that data through dashboards, automation rules, AI agents (Claude/GPT consultancy + Bulk Ad Creation), and an A/B testing engine that mutates landing pages in real time via Cloudflare Workers.

The platform replaces the typical Triple Whale + Hyros + Revealbot + Zapier + Optimizely stack with one integrated surface — purpose-built for the way affiliate and DTC media buyers actually scale ads (clone winners, kill losers, fan creatives, defend ROAS against creative fatigue).

## Pricing

- **Pro:** $499/mo per workspace (3-day free trial, no card required, cancel anytime)
- **Add-on:** $99/mo per additional connected Facebook Business Manager (the first is included)
- **Affiliate program:** $200 per referred subscriber's monthly payment for 12 months ($2400 lifetime value per referral)

## Key concepts

- **Sub-first attribution** — every ad URL we create stamps `sub1=campaign`, `sub2=adset`, `sub3=ad`. Pixels, postbacks, and the Conversions API forward those subs on every event. Internal attribution doesn't depend on fbclid or _fbp (both lossy by design). This is what makes our numbers match Meta's even with strict tracking enabled.
- **Bulk Ad Creation** — single form generates dozens of creative variants (headlines, scripts, images) using configurable AI models, runs QA + safety checks, and creates the ad set + ads in Meta in one go. The original "shotgun" workflow scaled to fan-out.
- **Auto-scaling cloner** — rule-driven campaign duplication that catches winners while they're still hot. Configurable budget overrides, target-ROAS thresholds, cooldowns, and per-day caps.
- **On-page A/B tests** — landing page variants ship to a Cloudflare Worker that splits traffic and tracks per-variant conversion lift. No edits to the page server — variants are injected at the edge.
- **Multi-page rotation** — distribute traffic across multiple landing pages on the same offer, track per-page performance, auto-shift weights toward winners.
- **Approval workflows** — owner-configurable rules that require human sign-off before specific mutations execute (e.g. "any budget change > $500 from an editor → queue for owner approval").
- **MCP (Model Context Protocol) server** — agentic clients (Claude Desktop, ChatGPT, Cursor) can read account data and run write actions through bearer-token authenticated tools at `mcp.roas.to`. Onboarding:
  - Docs: [https://www.roas.to/docs/mcp](https://www.roas.to/docs/mcp)
  - Mint a personal-access token: [https://www.roas.to/settings/mcp-tokens](https://www.roas.to/settings/mcp-tokens)
  - OAuth 2.1 / DCR discovery: [https://mcp.roas.to/.well-known/oauth-protected-resource](https://mcp.roas.to/.well-known/oauth-protected-resource)
  - Connection URL: `https://mcp.roas.to/mcp` (Streamable HTTP transport)

## Documentation

- [Developer docs hub](https://www.roas.to/docs) — MCP server URL, REST API reference, and agent resources (all public, no login)
- [MCP install guide](https://www.roas.to/docs/mcp) — client config, scopes, rate limits, error format
- [REST API reference](https://www.roas.to/docs/api) — external `api.roas.to` endpoints, parameters, and JSON responses (public, no login)
- [Full reference (~98 articles, all topics)](https://www.roas.to/llms-full.txt) — every help article concatenated as markdown, single fetch
- [Help center (HTML)](https://www.roas.to) — same articles browsable
- [Contact](https://www.roas.to/contact) — sales + support
- [Affiliates](https://www.roas.to/affiliates) — partner program

## Help categories

- **Getting Started** — Set up your account and connect Facebook
- **Facebook Ads** — Manage campaigns, ad sets, ads, and creatives
- **On-Page A/B Tests** — A/B test your landing pages automatically
- **Multi-Page Rotation** — Track links, split test URLs, and attribute conversions
- **Automation** — Rules, auto-scaling, and Bulk Ad Creation
- **AI Tools** — Ad Copy Editor, Product Copy Generator, AI Consultant, and AI generation
- **Analytics** — Insights, funnels, dayparting, and creative analysis
- **Conversions & Tracking** — Conversion tracking, Everflow, Shopify, and CAPI
- **Settings** — General settings, notifications, integrations, and team
- **Billing & Account** — Plans, payments, data export, and account management

## Legal

- [Terms of service](https://www.roas.to/terms-of-service)
- [Privacy policy](https://www.roas.to/privacy-policy)
- [Acceptable use](https://www.roas.to/acceptable-use)
- [Cookies](https://www.roas.to/cookies)
- [DPA](https://www.roas.to/dpa)
- [Subprocessors](https://www.roas.to/subprocessors)
- [Data deletion](https://www.roas.to/data-deletion)